Digital Signage Applied; Denver Center for Performing Arts

When the Denver Center for Performing Arts decided to build a cutting-edge Digital Signage project for their lobby, Gefen's Digital Signage Creator provided the best solution. The 12-acre complex is located in downtown Denver and features productions such as Avenue Q, Ruined, Five Course Love and more. The idea was to present patrons in the lobby to new performances, as well as highlight sponsors from multiple displays and touch screen kiosks. The Gefen Digital Signage Creator (DSC) allows for cutting-edge interactive content from a variety of media sources. The easy to operate software offers many advanced features such as uploading video and pulling live RSS feeds. You can also stream and schedule video content from a server. One of the best features of the devices is the extremely low power consumption compared to using a PC. With the low price of LED displays, the value equation for digital signage is hard to negate. For the Denver Center for Performing Arts the DSC proved to be a solid and innovative marketing solution.

Gefen's Digital Signage Creator utilized at
X Games Sixteen

ESPN's X Games Sixteen events feature over 200 athletes in sports such as Skateboarding, BMX, Moto X and Rally Racing. The event coordinators wanted a way to keep spectators updated and informed no matter where they were inside venue. The Digital Signage Creator (DSC) was used to power 16 Guest Service booths to provide up do date info such as schedules, maps, RSS feeds and real-time updates. With the DSC's output supporting both HDMI and VGA, it connected easily to any type of display. The Digital Signage Director software was accessed via a PC to create, schedule and control the signage content. “The Gefen Digital Signage Creator will allow us to keep up with activities and deliver competition schedules to all spectators arriving at X Games 16 and stopping by the Guest Services booth,” said Sharon Bauer, assistant director, event productions, ESPN. “We were thrilled when we discovered how easy it is to combine multiple information sources and have them all displayed at the same time, with built-in automation. This will make sure spectators are always in the loop.” Gefen’s Director of Digital Signage, John Novak, added, “To be working with the recognized leader in sports is very rewarding.”

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