Backed by Nice, the brand’s reinvented portfolio sets a new benchmark for AV over IP solutions and high-performance signal infrastructure

CARLSBAD, Calif., June 9, 2025 – Nice, a global leader in Home and Business Management solutions, unveils a bold new era for Gefen at InfoComm 2025–powered by renewed investment, global R&D, and a revitalized vision for professional AV. Backed by Nice’s advanced manufacturing and engineering capabilities, Gefen reemerges with a reimagined portfolio of signal management solutions designed for today’s demanding AV environments.

At booth #5846, attendees will experience how Gefen is evolving with purpose—bringing renewed energy, innovation, and support to the professional AV community. With cutting-edge advancements in signal extension, distribution, and control, the latest Gefen lineup is engineered for reliability, flexibility, and long-term performance across a wide range of applications.

“This is a new era for Gefen—powered by strategic investment from Nice and shaped by the needs of our partners, integrators, and their customers,” said Mark Owen Burson, Managing Director of ProAV Solutions at Nice. “We’re delivering AV over IP solutions and scalable signal infrastructure built to address real-world challenges with the reliability, flexibility, and innovation the industry demands. The momentum behind today’s product launches is just the beginning.”

Key Innovations from Gefen at InfoComm 2025

Nice will debut a new generation of Gefen AV signal management solutions—including next-gen matrix switching, powerful new extenders, and essential system utilities that streamline design and ensure uptime.

Gefen Gen3 AV over IP: Scalable, Flexible, and Built for Today’s AV Demands

At the core of the new Gefen lineup is the Gen3 AV over IP platform, announced in February at ISE and now shipping, featuring the GF-HDK18G-VIP-TX Transmitter and GF-HDK18G-VIP-RX Receiver. Built on advanced Aspeed technology, Gen3 delivers visually lossless 4K60 video with HDR, ultra-low latency, and support for video walls up to 16×16—making it ideal for high-performance installations in corporate, education, digital signage, and entertainment environments.

Designed with integrators in mind, Gen3 supports HDR10, HDR10+, and Dolby Vision, with flexible input options including HDMI and USB-C (DisplayPort Alt Mode). It features integrated KVM and USB roaming for seamless workstation control, and Power over Ethernet (PoE) simplifies cabling and installation. Audio is equally flexible, with de-embedding support for analog, digital, and 7.1 channel formats. System control is made easy via a web-based GUI, robust API access, and Gefen Syner-G software for simplified setup and monitoring.

With the ability to scale up to 65,000 virtual matrix devices, plus advanced features like hotkey switching and video wall control, Gen3 equips integrators with the power to design, deploy, and manage complex AV networks—quickly, flexibly, and with confidence.

New Gefen Signal Extenders: Engineered for Distance and Demanding Installs

Gefen’s new AV signal extender family debuts at InfoComm 2025, combining long-distance performance with uncompromised signal quality. Designed around HDBaseT 3.0 and fiber technologies, the new lineup addresses the real-world needs of system integrators.

Feature models include:

• GF-EXT-HDe_HBT3 – HDMI eARC Extender: uncompressed 4K60 4:4:4 HDR video up to 100m with ARC, loop-out, and audio passthrough.
• GF-EXT-UCK-HBT3 – USB-C KVM Extender: 4K60 video, USB 2.0, stereo audio, and 60W charging over a single cable.
• GF-EXT-DP5-SC – DisplayPort 2.1 Fiber Extender: supports 8K/60 or 4K/120 with near-zero latency over a single fiber cable.

All models include modular configurations, advanced EDID and HDCP support, and robust power management—ideal for enterprise, education, and command-and-control deployments.

EDID Detective Tools: Small Devices with Big Impact

Also launching at InfoComm is the Gefen EDID Detective family—compact inline tools that solve persistent signal issues caused by EDID miscommunication. Available in HDMI, DisplayPort, and USB-C versions, they allow integrators to capture, emulate, and override EDID information, improving display compatibility, reducing signal dropouts, and saving valuable time during setup and troubleshooting.

With this new portfolio, Nice is reaffirming its commitment to professional AV integrators and enterprise partners—offering high-performance tools, responsive support, and a clear roadmap for innovation.

“This launch is more than a product rollout—it’s a reaffirmation of our role as a solutions partner for the AV industry,” said Greg Mattson, Senior Product Manager, Gefen at Nice. “Every product we’re introducing—whether Gen3 AV over IP, advanced extenders, or EDID utilities—has been purpose-built to meet the evolving needs of integrators. From system scalability to signal integrity and real-time control, the new Gefen portfolio is engineered to deliver infrastructure that performs in the most demanding environments.”

Visit Gefen at booth #5846 during InfoComm 2025 to explore these new solutions and discover how the new Gefen is redefining AV signal management. For additional product information, visit https://gefen.com/infocomm25.

About Nice North America
Nice North America LLC is a subsidiary of Nice, a global leader in Home and Business Management Solutions. With cutting-edge smart systems for residential and commercial applications, Nice excels in sectors such as security, access control, artificial intelligence (AI), power management, and AV control. Backed by 19 R&D centers and 15 production plants worldwide, Nice serves partners and customers in over 100 countries, powered by a global team of 2,500 professionals across 5 continents.

Headquartered in Carlsbad, CA, Nice North America supports professional integrators, dealers, and distribution partners with award-winning sales and marketing programs, hands-on technical support and field training, and CEU-certified education initiatives designed to drive business growth. As a proud national sponsor of the Gary Sinise Foundation R.I.S.E. program, Nice North America helps create specially adapted smart homes for wounded veterans and their families.

For more information, visit www.niceforyou.com.

Press Contacts:   

PR Agency Contact
Burson
Audrey Regillo
audrey.regillo@bursonglobal.com

North America Corporate Contact   

Danielle Karr
Vice President of Marketing
Nice North America
danielle.karr@niceforyou.com

###