GEFEN BLOG

Gefen and WBL Services and Celebrate Seven Consecutive Years of AV Over IP Excellence at the Big Game

Mark Owen Burson | May 20, 2025
m.burson@niceforyou.com
Gefen

Trust from Leading Integrators and Broadcasters Showcases Top AVoIP Solutions

Carlsbad, Ca. Sunday, Feb. 9, 2025: Nice, a global manufacturer of home and business management solutions, today announced its Gefen brand and WBL Services, a leading provider of technology solutions for large-scale events, proudly partner on the seventh consecutive year of supporting the Big Game with high-performance AV over IP solutions. Partnering with Gefen, a renowned innovator in audio/video signal management, WBL Services continues to set the standard for seamless and reliable AV distribution at one of the world’s most-watched sporting events.

Each year, the Big Game presents an unparalleled challenge in AV distribution, requiring cutting-edge technology that ensures flawless performance in a high-pressure environment. WBL Services, with its expertise in designing and deploying mission-critical AV and IT infrastructure, has once again leveraged Gefen state-of-the-art AV over IP product line to deliver uninterrupted, high-quality content to fans, media professionals, and event organizers.

“Gefen AV over IP latest Gen 3 solutions are engineered for maximum scalability, flexibility, and mission critical performance,” said Amir Hejazi, Sales Engineer at Nice North America. “By utilizing IP-based AV distribution, the technology enables seamless signal extension, switching, and management, ensuring crystal-clear video and audio transmission across stadiums, control rooms, and media centers. These solutions play a crucial role in enhancing the in-game experience for attendees and supporting the seamless broadcast of the event to millions worldwide.”

“For seven consecutive years, WBL Services has proudly supported the Big Game with robust AV solutions that ensure flawless content delivery,” said Bill Lipscomb, at WBL Services. “The innovative Gefen AV over IP technology is an integral part of our deployment, allowing us to meet the high expectations and demands of such a prestigious event.”

WBL Services and Gefen collaboration underscores their shared commitment to delivering world-class AV technology solutions that elevate live event experiences. As the industry continues to embrace IP-based AV distribution, both companies remain at the forefront, pioneering new innovations to meet the ever-evolving needs of the live production and event industries.

“Gefen is honored to be a trusted partner in WBL Services’ ongoing success at the Big Game,” said Aaron Hernandez, VP of ProAV Sales at Nice North America. “Our AV over IP solutions provide the reliability and scalability required to meet the demands of the largest live sporting event of the year. We look forward to continuing this partnership and pushing the boundaries of AV technology.”

The collaboration comes on the heels of the recent announce of the new Gefen Gen3 AVoIP product, a solution that can support 65,000 devices at full 4k resolution and HDR. For more information about WBL Services and Gefen AV over IP solutions, please visitwww.wblservices.comandwww.Gefen.com.

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