How Top Integrators Are Winning the ProAV Sale in 2025

And how you can, too—with help from Gefen.

The ProAV landscape is evolving quickly. Customers expect more: smarter systems, faster installs, and scalable solutions. While the market gets more crowded, the best integrators and resellers are pulling ahead—and this webinar shows how.

They’re quoting faster, selling smarter, and delivering complete systems built for long-term success. This session is your chance to learn exactly how they’re doing it—and how you can do the same using Gefen’s latest tools, products, and support.

What You’ll Learn

This 45-minute webinar is built for distributors, resellers, and sales teams looking to:

• Understand Gefen’s updated ProAV strategy and product roadmap
• Get a first look at 17 new products launched at InfoComm
• Deploy faster with Gen3 AVoIP, built for scalable success
• Access sales engineers, training materials, and quote tools
• Learn how top-tier integrators use Gefen in real-world deployments—including The Big Game

Webinar Details

Date: Thursday, July 24
Time: 7:00 PT / 10:00 ET / 15:00 UK / 16:00 CET / 18:00 GST / 20:00 SGT
Duration: 45 minutes + 15-minute Q&A

→ Click here to register now

Why This Matters Now

Gefen is back—with a sharper focus, stronger product roadmap, and full backing from Nice. This session is your gateway to what’s next.

The New Nice ProAV Division

Learn why Nice created a dedicated ProAV division by combining the power of Gefen and Furman—built to support dealers, distributors, and integrators worldwide.

The Gefen 3-Phase Product Strategy

• Portfolio Completeness: Fill essential product gaps and quote-ready solutions
• Standards-Based Performance: Competitive performance you can trust
• Category Innovation: New features and smarter workflows for modern AV

Gen3 AVoIP: Smart Selling, Scalable Deployment

Discover how our next-gen AVoIP Matrix Controller, TX, and RX are helping partners sell faster, install faster, and compete with top brands—without complexity. And learn why the Gen3 platform won an InfoComm 2025 Best of Show Award!

17 New Products Now Shipping (and Coming Soon)

From extenders to wireless solutions, EDID tools to switchers—these new products are designed to help you close more deals and lead with Gefen in high-value verticals. Read about the new products.

Your Next Move

This session ends with real next steps—how to:

• Book a 1:1 or submit a project for support
• Connect with a Sales Engineer
• Access tools, sales kits, and upcoming training sessions

Let’s simplify the AV sales cycle together—and start winning more in 2025.

→ Register now