Retail AV Solutions
AV Infrastructure for Retail Signage, POS, and Immersive Shopping Experiences
Whether activating a flagship space or outfitting a chain, retailers rely on visual storytelling to influence shoppers and build loyalty. Gefen enables scalable, high-performance AV infrastructure that helps retail teams deploy content-rich experiences—across signage, kiosks, and immersive displays—with speed, clarity, and control. Gefen helps retail IT and operations teams execute AV rollouts with fewer technical risks, faster installs, and reliable content delivery—at scale and across locations.
Applications
Storewide Signage Networks
Retailers rely on signage to share product highlights, promotions, and seasonal campaigns. Gefen makes it easy to distribute and update content across displays in storefronts, aisles, and checkout zones—keeping messaging current without touching each screen. Whether managing one store or hundreds, content stays crisp, synced, and responsive.
Interactive Kiosks
Customers expect smooth, responsive digital experiences at in-store kiosks—from product discovery and sizing tools to interactive catalogs. Gefen extenders deliver high-quality video and USB control over long distances, ensuring smooth performance even in high-traffic zones—without cluttered installs or signal dropouts.
Immersive Brand Installations
From pop-up activations to permanent installations, retail brands use bold visuals to stand out. Gefen AV over IP and matrix solutions enable synchronized AV playback across multi-screen video walls, LED panels, or experiential zones—empowering creative teams to design high-impact storytelling environments without technical limitations.
Retail AV Rollouts at Scale
National retailers and multi-site franchises require repeatable, efficient AV deployment strategies. Gefen’s compact devices and PoC-enabled systems help IT teams install displays quickly, reduce power infrastructure, and ensure consistency—whether in a boutique rollout or a multi-hundred-location campaign.
Relevant Technologies
AV over IP with Multi-Zone Routing
Gefen’s Gen3 AV over IP platform delivers 4K60 video, audio, and control over standard networks with ultra-low latency. Designed for scalability, it enables synchronized content across store zones, signage arrays, or full video walls—supporting retail teams who need real-time content updates and display control across evolving store layouts.
Reliable Signal Extension for Kiosks & POS Displays
Gefen HDMI and USB extenders transmit high-resolution AV and control signals up to 100 meters over a single CAT cable. With support for IR, RS-232, and HID, these systems ensure kiosks, checkout displays, and interactive terminals perform smoothly and without interruption—even in high-demand retail environments.
Matrix Switching for Dynamic Retail Experiences
Gefen matrix switchers enable dynamic source control across retail displays, signage groups, and specialty installations. With built-in scalers and flexible input/output mapping, retail teams can manage localized promotions and brand moments across zones—without rewiring or downtime.
Failsafe Distribution with Install-Friendly Design
Gefen extenders and switchers are built with metal enclosures, passive cooling, and compact form factors—allowing them to run continuously in display racks, enclosures, and signage hubs. Their reliability and ease of install help IT teams reduce downtime, accelerate rollout timelines, and maintain on-brand visuals across every location.
