Traditional matrix switchers have reached their limit. AV integrators and IT managers are constantly challenged by fixed input/output ports, complex cabling, and an inability to scale without costly, disruptive hardware overhauls. In a world that demands flexibility, these legacy systems create bottlenecks, increase installation time, and fail to meet the needs of modern enterprise, education, and live event environments. Gefen delivers a robust AV over IP solution that eliminates these barriers, providing a scalable and reliable platform for modern signal distribution.