Nice North America Names Leon Sievers Product Manager of Audio Video Distribution

Staff Writer | June 2, 2021
Press Release

Sievers brings 40 years of deep experience in developing new and emerging technologies into award winning, innovative products


CARLSBAD, Calif., June 02, 2021 – Nice North America today announced that Leon Sievers has joined the company as the new Product Manager of AV Distribution. His responsibilities are focused on driving innovation and product management for the ELAN®, Gefen® and Xantech® brands and reporting to Jeff Shaw, Senior Director of Product Management for Nice North America.

Well known and widely respected throughout the industry, Sievers will leverage his four decades of shepherding emerging technologies in his new role at Nice North America to support the company’s product development goals. His prior experience includes a decade working in the Advanced Technologies Group for Pioneer Electronics. His most recent post was Product Manager for Daktronics, where he led the integration of audio for the company’s scoreboard and video displays.

“I’m incredibly excited to join Nice North America, particularly at this invigorating period of their market leadership and growth,” said Sievers. “I look forward to working with their revolutionary technologies across multiple brands and a team that is second to none in the electronics industry. My broad experience in product development will be put to good use, and I’m eager to help expand the portfolio and bring exciting new products to market as the company continues to deliver new solutions to integrators and consumers worldwide.”

“We are very fortunate and glad to have Leon join our ever-growing team of technology experts,” said Jeff Shaw, Senior Director of Product Management for Nice North America. “Our product lineup in the AV distribution arena is renowned. We know that with Leon’s leadership and decades of knowledge it will become even stronger as we continue on our path of providing the finest and most advanced AV systems available, including some extremely exciting new products and solutions in the second half of 2021.”


About Nice North America

Nice North America LLC is a global leader in smart connected devices and systems for residential and commercial customers, serving the security, access, AI, health & wellness, control and power/AV markets. Nice North America and its partners have deployed more than 5 million connected systems and over 25 million security and home control sensors and peripherals. Through its family of brands, the company designs solutions for national telecoms, big-box retailers, OEM partners, service providers, dealers, technology integrators and consumers. Headquartered in Carlsbad, Calif., Nice North America has over 50 years of innovation and is dedicated to addressing the lifestyle and business needs of millions of customers every day. For further information, visit


©2021 Nice North America LLC. All rights reserved. Other brand names and products names mentioned herein may be the trademarks, tradenames, services marks or registered trademarks of their respective owners.


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